What is a payment gateway?

A payment gateway is a software that validates and processes card payments. It acts as a mediator between a merchant and the customer.

A payment gateway facilitates these transactions by encrypting the sensitive information and transferring it between payments gateways and the processing card network.

Impact of payment gateway

With a good payment gateway, you can allow your merchants to focus on their clients rather than thinking about processing. A payment gateway gives an appropriate and safe environment to process the payments.

You can offer several features with a payment gateway to make your merchant's payment processing secure and smooth:

• A safe environment: Safety is the primary concern when it comes to money. No one likes to make a single payment or waste his time at an unsecured network.

A payment gateway comes with a comprehensive security solution. Security tools and plug-in inbuilt with payment gateway protects you from threats available in the market

• A versatile payment gateway: A flexible payment solution supports making payment processing more efficient. You get the ability to manage your business from anywhere in the world. Besides, plug-ins make it quite efficient to process and manage payouts.


• A seamless and easy checkout process is the key to maximize sales for any business. By choosing a correct payment processing service provider, you can reduce the number of steps for checkout by auto-pulling some of the customer's information through gateway API, making the checkout process closer to a one-click purchase. Choosing a less optimized payment gateway, on the other hand, can prolong the checkout experience, which may increase the number of sales drop.

Features you get with the traditional payment gateway:

• Numerous payment methods
• Multi-channel payment processing
• Multi-language option
• Multi-currency processing
• Fraud management tools
• Chargeback prevention tools
• Responsive mobile interface
• Built-in analytics
• Direct payment link
• Value-added payment solutions

The primary issue with a traditional payment gateway is you will have to resell other brand products. You could not use your brand name, which affects your client's trust somewhere. They don't find you a reliable service provider. Plus, you affect your market reach as well somewhere.

What changes has the white label payment gateway made?

Unlike the traditional payment gateway, a white-label payment gateway allows you to promote your brand. As a result, you can provide a payment gateway service with your brand name rather than reselling others.

You get a fully customizable payment gateway with a white label payment gateway. It entitles you to modify and design the payment gateway as you want. Plus, you can use your brand name and logo with a payment gateway.

As we all know, having your brand name and logo in the payment gateway makes your business more trustworthy and reliable. Your clients find you more promising to see your brand name. It impacts the list of your customers.

With a White label payment gateway, you don't need to develop your framework from scratch. You can pick a readymade white label solution and put your logo, brand name and configure it. With a white label solution, it has become effortless to start your own payment gateway.

Benefits you get with a white label payment gateway.

Fully customizable white-label solution: A readymade solution with an open-source framework that lets you design a payment gateway as you like. You can start your payment gateway service with just a few modifications and alterations.

PCI-DSS Level 1 compliance payment gateway: It is mandated to have PCI certification for a payment service provider. If you choose an appropriate third-party white-label payment gateway provider, you don't need to worry about it. They will provide you with that.

Modular structure: Pay for that only module that you are using. A modular structure gives you a platform where each module can work separately.

Anti-fraud tools: You need a service provider who is well aware of the frauds and risks available in the market. And should have the tools and regulations to protect you from them.

Let's compare the white label payment gateway and the traditional payment gateway. You won't get plenty of services with the traditional payment gateway you get with a white label payment gateway. But, if we talk about primary services, then those are:

• A customizable payment gateway
• Brand visibility
• Chance to promote your own brand rather than reselling others
• A modular structure

Conclusion

As per the above blog, we can conclude that both of the services have their benefits. But, when you think of starting your own payment gateway with your brand name and logo, a white-label payment gateway is the perfect solution for you. You don't need to develop your own payment gateway from scratch. Instead, you can use a readymade framework and can start with a few modifications.

To get more info about the White Label Payment Gateway, contact Gatewayeast at hi@gatewayeast.com.