How they do it?

Payment gateway gives the merchant an interface and tools that entitles them to collect card information from their customers. There are different ways to perform this task. Many payment gateways provide API that enables websites, POS, mobile applications, and business to integrate and send transaction information directly to authenticate. Merchants also get virtual terminal facilities that will allow the card information to be entered directly into a web page to submit a transaction.
A payment gateway provides a variety of features that helps in managing the merchant's transaction easier. These services may include PCI-DSS compliance, multiple payment channels, fraud management, and more.

Payment gateway and merchant acquirer

Many payment gateways associate with merchant acquirers and independent sales organizations (ISO) to resell their payment gateway services. A merchant acquirer and ISO is a company who sells merchant services to merchants. Developing and maintaining own payment gateway technology does not make sense for most merchant acquirers, so they often enter into a reseller agreement relationships with payment gateways to promote and resell their payment gateway services.
There is an innovative alternative to this traditional and outdated scheme of reselling and promoting someone's else payment gateway and brand. It gives merchant acquirers or ISO more control over their customer relationships while helping to differentiate their business from their competitors. This is the scenario where white-label payment gateway takes place.

White-Label Payment Gateways

How they work

White-Label payment gateways provides the same features and functionality and plays the same important role as regular payment gateways. However, there are some significant differences and advantages with white-label payment gateway. Merchant acquirer comes in contract with typical payment gateways to resell and promote their payment gateway. However, with while-label payment gateway, they can operate payment gateway service with their brand name. They can use their logo, customize the look and make it as per their needs. Basically, why will a merchant acquirer or ISO resell and promote someone else's payment gateway, when they can get their payment gateway.

Benefits of white labelling

Starting your payment gateway service is more beneficial than reselling and promoting someone else's. As a provider, you can build your brand, market your own business, improve your brand visibility, set your margins, and become a more active part of the revenue stream. It helps acquirers enhance their customer experience by providing them with the service needed to run their business.
You get the following benefits with white-label payment gateway

• No need to build and maintain services by yourself, such as infrastructure, security compliance, and others.
• White-Label payment gateway puts you in the powerful position to meet, even exceed merchants need.
• Single integration for all your business needs
• Control over the customer experience
• Brand recognition

White-Label payment gateway partner with

First, you need to know if you're the sort of business that could get benefits from white-label payment gateway. Four primary resellers fit the white-label payment gateway:

• Independent Sales Organizations (ISOs)
• Independent Software Vendors (ISVs)
• Value-Added Resellers (VARs)
• Payment Facilitators

You should always continue with a white-label payment gateway platform dealing with such industries for a long time.

Finding a suitable white-label partner

To get the maximum benefits of white-label payment gateway, you need a correct service provider that gives what you need, so in turn, you can meet the need of your merchants. To get that, you need to ask a few questions:

• Will you have access to training material and support services?
• Is the payment gateway is easy and intuitive to use?
• How reliable is the payment gateway platform?
• How secure is the payment gateway platform?
• Does the white label gateway provider trade their services to merchants?

What branding options you get?

You will need a flexible and customizable platform to truly make the payment gateway service your own. So, you need to ask your service provider that what branding options he is providing you. Here is a list of features you will require to have full branding control:

• URL
• Logo
• Colour scheme
• Font
• Marketing collateral
• Log-in portal
• APIs

What type of merchant can be put on the gateway?

"Anyone who wants" is the response you want, but not every provider necessarily agrees. Before opting the services, make sure payment gateway offers the freedom to board merchants you want to do business with and provide services to the vertical you do business-in.

Other consideration

You will also wish to know about third-party integrations, API functionality, and SDKs with payment gateway. Other important consideration includes:-

• Who is responsible for billing the merchant?
• Who manages SSL certificates?
• Who owns the domain name?
• How is customer support for the merchant handled?
• What shopping carts are you integrated to?
• What types of merchants can I put on the platform?

The best payment gateway will provide other essential features like the ability to recruit and other companies to resell your rebranded gateway.
If you are ready to leave the traditional and outdated system of reselling, and become more involved in the meeting the needs of your merchants, start seeking a white-label payment gateway. It will empower you to promote your brand and improve your customer experience.
To get more information about white-label payment gateway, contact Gatewayeast today.